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These are the 10 most popular mobile apps in America

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Between smartphones and tablets, Americans spend more than half of their digital media consumption time — 57 percent — in apps, according to comScore’s annual U.S. mobile apps report. That’s about the same as a year ago — evidence that the dramatic shift to mobile has now leveled out in the U.S.

These are the winners, according to comScore, as measured by their penetration of the U.S. mobile app audience:

comScore

The big winners — surprise, surprise — are Facebook and Google, which own eight of the top 10 apps.

Facebook took the No. 1 slot with its main Facebook app, which has 81 percent penetration of the app audience, is the top app for all age groups except 18- to 24-year-olds, and is the most likely app to be on a smartphone user’s homescreen (46 percent of homescreens). It also took No. 3 for Facebook Messenger and No. 6 for Instagram, which is tied with Snapchat at 50 percent penetration. Google’s top app is YouTube, which is the No. 2 app overall and the No. 1 app for 18- to 24-year-olds. It also publishes Google Search (No. 4), Google Maps (No. 5), Google Play (No. 8) and Gmail (No. 9). The only non-Google and non-Facebook apps in the top 10 are Snapchat (tied for No. 6 with 50 percent penetration) and Pandora (No. 10, 41 percent penetration). Now that Snap has gone public, all of the top 10 U.S. apps are owned by public companies based in California. All of these apps are free to use — which is a big factor in their popularity — and most serve advertisements. But YouTube and Pandora now both offer subscription services, and Google Play is largely an app and media store.

Not much changed year over year in the composition of this list — evidence that the biggest winners tend to stay the biggest winners.

Snap was not in the top 10 in last year’s comScore ranking (it was No. 13) and Amazon was (at No. 10). Instagram moved up from No. 9 to a tie for No. 6. The other apps are the same, albeit ranked slightly differently.

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Reimagine Your Content and Social Sharing for Personal Name SEO

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Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO.

Content has power for personal branding.

The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, and (3) support your personal name SEO (search engine optimization).

Have you optimized your content and social sharing for personal name SEO?

After completing your personal name SEO audit to determine the best presentation of your resume name, and reinforcing your personal name claim across the web and at important search trigger points, the next strategic step for personal name SEO involves your social profiles and social activities.

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10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate

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Unless you’ve been hiding out under a rock, you know social media (and social media staffing) is an incredibly powerful tool for brands wanting to build a strong digital presence. This is also true for marketers’ personal brands – whether you’re looking for a new job or looking to get out of your current one, social media can be a great tool for building your credibility.

From Facebook, Instagram, Twitter, LinkedIn to Snapchat, the power of these major social networking platforms can be a valuable weapon in helping you advance your marketing career down the right path. It is one of the most effective tools in not only building corporate brands but also your personal brand and reputation as a professional.

The hiring and executive recruitment process has dramatically transformed, especially in the digital marketing world. Whether you believe it’s fair or not, recruiters and employers are going to check social media profiles to find top candidates and . This is doubly important for marketing professionals, who will not only be judged by their behavior on social channels but also how deftly they use them.

As a marketing recruitment agency, we’ve come across a lot of mistakes that marketing professionals make on social media that unfortunately hinder their potential for a new job and career growth. A poor social media presence can cost you to lose out on a great job opportunity.

According to CareerBuilder, 70 percent of employers say they use social media to consider candidates before choosing to hire them. CareerBuilder also found that 61 percent of companies are looking for certain information to support candidates’ qualifications for jobs through their social media profiles. In addition:

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Social networking and video dominate smartphone use, but email still generates the most ROI | ZDNet

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Every year, someone writes an article proclaiming that email marketing is dead -- and every year they are proven wrong.

Mobile data traffic is expected to increase sevenfold by 2021, according to Cisco's Visual Networking Index (VNI).

This smartphone usage expansion is due to improvements in network speeds and increasing availability of mobile applications, and the significant consumption of mobile video will all contribute to this growth.

So, how do marketers deliver the right messages to their customers to deliver the best ROI for their campaigns?

A recent report by technology adviser Analysys Mason shows that entertainment is the dominant activity on our smartphones -- accounting for 57 percent of our data usage and almost a third of overall time spent on the device. It analysed real-world usage from over 8,000 smartphones in Germany, India, UK, and US.

But if you are a marketer this might not be good news. It takes significant time and resources to create world-leading entertainment content to post across social channels. How do marketers connect with their audience and get a good return for their efforts?

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Instagram is highly influential in style purchases

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This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.

Instagram users say their purchases are highly influenced by the social platform, with 72% of 2,000 surveyed Instagram users reporting they purchased a product they saw on the app, according to a survey by Dana Rebecca Designs. The most frequently purchased items spurred from Instagram posts are clothing, makeup, shoes, and jewelry.

The respondents are heavy Instagram users, with 81% stating they use the app often or very often, and 48% reporting they use it multiple times a day. Moreover, 85% say they follow style-, fashion-, or lifestyle-focused accounts.

However, only 18% of respondents say they use the “Shop Now” feature, which directs a customer to the product page on a retailer’s site. That means brands must partner with influencers, or integrate Instagram into their own shopping pages, to benefit from this trend currently. Several companies are already working to do this:

Casual clothing brand Pacific Sunwear is revamping its app to link to Instagram's Shop-the-Look feature, in order to feed Instagram posts directly into its mobile app. Fast-fashion retailer ASOS follows a similar model with its #AsSeenOnMe social campaign, which provides shoppable Instagram posts on its website. Meanwhile, beauty retailer Ulta partnered with an influencer on Instagram to promote a flash sale of MAC products during their launch on Ulta.com.

As growth in mobile commerce is accelerating, finding ways to direct mobile traffic to retailers' sites will be a critical component to boosting online sales. Retailers with lifestyle goods, such as clothing and beauty products, and a young customer base could greatly benefit from employing an Instagram strategy to draw these customers in.

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How to Increase Your Sales 49% Faster by Using YouTube

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Video is on almost every marketer’s radar.

In fact, 69% of marketers say their video-marketing budget is increasing.

On top of that, mobile video advertising is expected to total 72% of digital ad spend by 2019.

But do you want to hear the best stat of all?

Marketers who use videos boost their revenue 49% faster than those who don’t.

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Why everyone should take a social media detox

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That’s what Kim Kardashian is urging people to do when it comes to social media.

The reality star preached the anti-social message recently on “Live!” with pal Ryan Seacrest, reflecting on her extreme social media blackout last October, following her harrowing attack in Paris where she was robbed and held at a gunpoint. The selfie queen, with more than 100 million followers, refrained from posting for three months — costing her an estimated $300,000 per sponsored post.

“I took a couple months off and I just wasn’t on social media. And honestly, I think it’s so beneficial for everyone in life, no matter what you do, who you are, how old you are, you need a digital detox,” she told Seacrest.

“We have to go on vacation. Even if you stay at home and have your digital detox vacation it is so important.”

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Snapchat And Facebook Are Going To Change Television Forever

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Facebook Watch: Original Video Shows on Facebook

Steven Levy, the sixty-something journalist who spent over a decade’s worth of his career working as a senior writer for the Wired Magazine, left the organization in 2014 to establish his own media publication. Today, three years since that fateful resignation, Levy has returned to Wired once again after its parent company acquired Backchannel, the tech-specific digital magazine that was Levy’s brainchild. One of his first articles since his return to his home publication, not surprisingly, was about the birth and rise of the television industry that he has witnessed throughout his life. In his article, Levy chronicled the interesting history of the rise of the entertainment industry, from network to cable and then to the internet. He then went on to make some captivating predictions about the future of internet television, and how tech billionaires will change the way we consume our entertainment.

“I know that these ambitions sound lofty, if not comically inflated. After covering the lavish ambitions of tech founders for thirty years—and never going away—I guess I’m infected. But, hey, I didn’t quit Wired for nothing. I want to build something that makes a difference. Writers and readers, please join me on the journey.” - Steven Levy, Technology Journalist

Steven Levy delivered an interesting article, but my take on this situation is perhaps a little more specific. While it is fascinating to note the ways in which Silicon Valley is about to transform the television industry, I’m more concerned with the ways in which social networks, in particular, are going to lead that change. Whether it’s for the sake of targeted advertising or enhanced user experience, social media platforms such as Facebook, Snapchat, Instagram and Vimeo already invest billions of dollars each year in order to gather data on their users. Just imagine what would happen if all these social media organizations were to implement their stacks of user-sensitive data to create the perfect television shows that users loved? It will certainly be an exciting new day for the partly stagnant television industry.

The good news is, it’s already happening. Earlier this month, a cryptic press release announced the launch of the new Facebook Watch, a video platform that features original and professional-grade content from a variety of producers that include A&E, National Geographic, the NBA and Time Inc. From documentaries to daily soaps, action dramas and mini-segments, Facebook Watch will soon become the next streaming giant to rival the likes of Netflix, Hulu and Amazon Video. What makes this move particularly interesting isn’t just the fact that the company has set aside a substantial sum to encourage the creation of quality original content, it is perhaps the social aspect of the whole thing. As of this moment, Facebook Watch is only available to a narrow segment of renowned publishers. With time, however, the company aims to expand its platform to allow for any user to sign up to create their own television show. What’s more, each new show features a dedicated comment section, which you can use to share your thoughts and ideas about the program directly with its creator. Facebook has made it absolutely clear that its intention behind launching this platform isn’t to create another Netflix or HBO, it is to allow for individual producers to create their own video content via a shared space.

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When Social Media Marketing Goes Right (And How to Copy It)

Social media marketing is all the rage right now.

There are more than 2.56 billion global social media users.

The social media boom is a goldmine for the marketing of brands and companies.

Especially when it comes to the younger demographic. One out of every three millennials says that they prefer social media to interact with brands and companies.

These are leads waiting right out in the open for you to get in front of.

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