HTML5, CSS, CRM, CMS, and other out of the box (or not) content management systems. Infrastructures

JAN
25

6 Website Design Strategies That Can Improve The Effectiveness Of Your Site In 2018

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When is the last time that you saw a website with a clearly outdated design appear at the top of Google search results?

If you can even remember this happening, it probably occurred quite some time ago.

Google understands that people want up-to-date content - and do not like to spend time visiting sites with slow, ineffective, and unoriginal designs; furthermore, people who click on outdated sites in search results often quickly leave those sites to elsewhere. So, to win with both people and with search engines, you need your website to appear current. Of course, what "current" means is constantly changing - so, to help present several suggestions for 2018, I interviewed Danny Donovan, Founder & Creative Director at Dsquared Media, who has been involved in creating websites for nearly twenty years, and who has, therefore, witnessed the evolution of web technology and trends. Here are some pointers that he provided:

Use Animated Site Navigation Technology

The first thing that most people notice when they look at a website is its design. Shortly thereafter, they begin to seek whatever it is that they came to the site to find. Site navigation refers to how visitors move around within the site - you want the navigation on your site to be easy, aesthetically pleasing, and attention grabbing - offering a great experience to people while they easily locate that for which they are searching.

As Donovan told me, "There are a number of exciting new ways to deliver great navigation. Replacing the standard website user experience menu with animated navigation technology, for example, allows visitors to experience navigation through 3D slideshows, the fading of one page into another, moving between pages by swiping, and various other modern interfaces and visual experiences." Consider enhancing your site - and your brand image - with this type of new technology.

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JAN
22

Using page speed in mobile search ranking

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People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

As always, if you have any questions or feedback, please visit our webmaster forums.

Posted by Zhiheng Wang and Doantam PhanOriginal linkOriginal author: by
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335 Hits
DEC
04

cPanel & WHM Version 66 Now EOL

cPanel & WHM version 66 has reached End of Life and will no longer be supported by cPanel except when upgrading to a supported version.

In accordance with our EOL policy (https://go.cpanel.com/longtermsupport), 66 will continue functioning on servers where it is already installed. The last release of cPanel & WHM version 66, 66.0.34, will remain on our mirrors indefinitely. However, no further updates, such as security fixes and installations, will be provided for 66. Older releases of cPanel & WHM 66 will be removed from our mirrors.

We recommend that all customers migrate any existing installations of cPanel & WHM version 66 to the most recent version of cPanel & WHM 68, which you can read about on https://releases.cpanel.com.

If your server setup complicates the process of migrating to a newer version of cPanel & WHM (an upgrade blocker list is available at https://go.cpanel.com/blockers), then cPanel is here to help. Simply open a support ticket at https://tickets.cpanel.net/submit so that our knowledgeable support team can provide recommendations, migration assistance, and more.

For the PGP-signed message, see 66 EOL Now – signed.

Original linkOriginal author: benny Vasquez
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OCT
24

Speed: A Prerequisite for Delighting Customers and Boosting Sales

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In the world of online commerce, we hear a lot about to how to sell more and earn more. We worry about website design, testimonials, product descriptions and great graphics. We stress about copywriting and customer security and the color of our “buy now” buttons. All of this is important, to be sure, and it all comes down to one thing: creating that elusive “delighted customer.” Yet customer delight isn’t always created on the customer side of the website. There’s one critical element to your customer’s experience that can be made – or broken – before they ever get to your site.

Does happiness matter in business?

Before we get into the technical side of customer delight, let’s talk about the real value of that delighted customer.

As Peter Drucker famously said, “The purpose of business is to create a customer and grow that customer.” So if we look at our marketing and customer acquisition efforts strategically, then the purpose your business should be to build a higher lifetime value (LTV) for your customers. The LTV is basically an estimate of how much you expect a given customer to spend with you over the months or years you do business together. The higher the LTV, the more money you make against the cost of acquiring that customer.

Kissmetrics has a great infographic that helps explain the variables that go into determining your customer LTV:

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450 Hits
AUG
30

How to build faster websites

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Ahead of his talk at Generate London on 21 September we caught up with Patrick Hamann, a web performance engineer at Fastly, who is on a mission to build a faster web for all. 

What does your role at Fastly involve?Patrick Hamann: Fastly is an edge cloud platform that underpins some of the world's largest brands. My role predominantly focuses on R&D; working with teams within Fastly to utilise client-side technologies and web standards to improve the performance and delivery of our products and – most importantly – our customers' services. Some current projects include initiatives around browser performance monitoring, metrics and Service Workers.

Before you joined Fastly, you spent time at both the Guardian and the Financial Times. How did they approach web performance?PH: Performance is no longer a post-deploy add-on or checklist item. It needs to be a constant effort that every person in the organisation considers, from design through to delivery. This is something these news organisations realised very early on, introducing practices such as building monitoring infrastructure to measure and compare performance against competitors, prioritising the delivery of content over other features and utilising technologies like Service Workers. 

What's the biggest obstacle to a fast experience online right now?PH: One word: JavaScript. I guess I should elaborate on this slightly: The web is at the peak of a JavaScript obesity crisis. The average web page now delivers around 500kb of script. Script which takes more than a second to just parse – let alone execute – on a low-powered device and greater than five seconds to get to a state which the user can interact with the page. Therefore, the only way to improve the user experience of our sites is to measure, optimise and reduce our JavaScript – above all else.

WebPageTest runs a free website speed test from multiple locations around the globe using real browsers and at real consumer connection speeds

What are your favourite tools to optimise web performance?PH: I am a strong believer that you cannot optimise what you haven't yet measured. So my toolbox is heavily weighted to measurement and profiling tools. For synthetic measurement, I’ll always reach for WebPageTest and browser developer tools (network and performance panes) first. However, nothing beats measuring real user experiences too (R.U.M), so a good knowledge of the browser performance timing APIs helps as well.

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578 Hits
AUG
23

Want to Learn PHP? Here are Tips and Sources to Start

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What is PHP? And why should I learn to use and where would I begin once I decide to use it? To start, PHP stands for ‘PHP: Hypertext Preprocessor’, and it is one of the most common server-side languages in programming today. The reason it is so popular is the fact that it is completely open sourced, which means anyone with access to the internet, is free to complete access to everything PHP has available to them. There are obvious reasons why a programmer should, and would, want to learn this language on that basis alone. Not only is it a programming skill you can use and implement free of cost, but there are a vast number of employers who incorporate this language on that basis alone.  With the ease that it can be embedded into HTML, it won’t be long before you start seeing professional web development come to life in front of your very eyes.

Just like with learning anything new, one of the hardest things to determine is where to start. In most endeavors, it is that initial fear of thinking you are in way over your head that will hold a person back. The platforms and/or products I list in the following summary, are programs I use personally. In no way am I advocating they are the best ones, they are just what I have found work the best for me and once I find a program that I like I tend to quit looking for better options, that being said, feel free to look around, and explore other possibilities.

To start we obviously need PHP itself to be downloaded onto your computer. Just go to download PHP and download it to your computer.

Now that you have PHP successfully installed, we need somewhere we can actually write the code. I use Visual Studio Code. Once it is downloaded and installed, it is as simple as saving a blank notepad document, but instead of saving it with a ‘.txt’ extension at the end of the file name, use a ‘.php’. Now when you right click on that file and go to ‘Open With’, select Visual Studio Code, and it will open up to you a blank template to use. In order to write PHP code, it needs to be within PHP tags. The starting tag looks like ‘’. Anything in between these tags will be read as PHP code.

Now that we have PHP installed, and a place to write our code, the next thing we will need is a software that will allow us to run the code so we can see our work come to life. I use Xampp. Once it is downloaded there are some slight modifications needed to make it run, but not that many. If you don’t alter any of the steps in the Xampp installation process, Xampp will be saved within your C:\ (Local Disk C:) file path on your computer. If we go there and click on Xampp, it will open into many different options. Now it is the ‘htdocs’ folder where you will want to save all your projects of work. For example, go inside the htdocs folder and save an empty document called ‘hello-world.php’. Now find where Xampp is on your computer and run it. You will get a pop-up that looks as follows except you won’t have any messages displayed yet I am sure.

When you click on run next to Apache, you should see two numbers under ports that appear. Usually, these numbers will be 443 plus a second one. It is this second one that we are interested in, as you can see in my image I am using 801(Yours most likely will vary). Now open up a web browser and type in localhost:801/hello-world.php (insert your number for 801). When you hit enter you should be brought to a blank white page since we have not yet placed any code yet into the file.

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640 Hits
AUG
23

Tricks of the travel trade: creating the best user experiences for your travel website

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By providing robust tools that greatly simplify user experience, a travel website will give customers an easy user experience and journey when they are using your site, making them more likely to book through you in the future. Here are some of the best user experiences, which you can provide for your end user.

Be the best in customer satisfaction

Do all that you can to provide the ultimate customer satisfaction and that can include website layout and the booking process. Just recently, Journey Latin America (JLA) won an Best Travel Digital Experience award for their new website that ‘more thoroughly represented the brand, was a more engaging customer experience and increased levels of enquiry, sales and customer service.’

Thematic search functionality

The best travel websites allow you to search for travel accommodation by theme, which could be based on locations or amenities like beach and spa hotels, while others are tailored to specific groups of travellers like family and business hotels. Additional search criteria, including specific dates and hotel ratings, can be added to speed up the process of finding the perfect place to stay.

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